Gara uchitenda mune zvekutanga zvinoonekwa, munzvimbo yebasa uye muhupenyu, sekunge pfungwa yechitanhatu yemukadzi ndeyemashiripiti uye yakarurama.
Kana vanhu vachifunga nezveindasitiri inomiririra bhizinesi rako, mhando yako ndicho chinhu chekutanga chavanoona.Ndicho chinhu chimwe chete chavanosanganisa nechigadzirwa chako kana sevhisi.Ndizvo zvinosarudza kuti vanoda kutenga kwauri here kana kukushandira.
Makambani anotsvaga nzira dzekugadzira kuti aonekere munyika yemazuva ano ine makwikwi.Imwe yedzakanakisa nzira dzekuita izvi kugadzira zvekutengesa zvekambani.Chii, uye nei chibvumirano chekambani yakanaka chakakosha?Verenga kuti udzidze nezve mabhenefiti echibatiso chekambani kune yako brand uye bhizinesi.
Chii chinonzi collateral yekambani?
Kambani zvinhu zvekusimudzira (zvitengeswa zvemhando kana zvinhu zvekusimudzira) zvigadzirwa zvinotakura logo yekambani yako kana branding.Zvinhu izvi zvinosanganisira maT-shirts, mabhuku ekunyorera, hat, mabhegi ematote nezvimwe.Makambani anoshandisa chibatiso chekambani sechikamu chehurongwa hwavo hwekushambadzira kuwedzera ruzivo rwemhando uye kugadzira tsika yakanaka yekambani.Zvigadzirwa zvemhando yepamusoro zvinogadzira fungidziro isingakanganwike kune vatengi nevashandi.
Mabhenefiti echibatiso chekambani kune kambani yako
Nepo vamwe vangafunga izvi semubhadharo wekuwedzera, imari yakakosha sezvo zvigadzirwa zvemakambani zvinogona kubatsira mhando nebhizinesi rako.Ngatitarisei zvimwe zvezvibatsiro izvi.
Kugadzira tsika yekambani yako
Kutengeswa kwevashandi ndechimwe chezvishandiso zvinonyanya kushanda zvekushandisa sechiyeuchidzo chemaitiro ekambani yako, chinangwa chekambani uye tsika.Nekupa vashandi vatsva zvigadzirwa zvekambani sechipo pavanotanga, vanozonzwa kugamuchirwa uye sechikamu chechikwata kubva pazuva rekutanga.Muchokwadi, 59% yevashandi vanogashira zvinhu zvekambani-branded vane maonero akanaka epabasa ravo.
Merchandise inogonawo kuwedzera mweya wechikwata uye pfungwa yenharaunda, kuwedzera kubatanidzwa kwevashandi uye kugutsikana kwebasa.Inogona kuunza vanhu pamwechete mukati nekunze kwekambani, sezvo zvinhu zvine brand zvinogona kuita sekutangisa nhaurirano uye zvinopwanya ice.
Kuvandudza mararamiro ekambani
Zvinotengeswa zvekambani zvinogonawo kubatsira kune mushandirwi branding.Zvigadzirwa zvekusimudzira zvinogona kushandiswa sechishandiso chekutsvaga kukwezva tarenda repamusoro kukambani.Inozadzisa tsika yekambani sezvo iwe uchigona kushandisa mafoto evashandi vakapfeka zvekutengesa mumameseji ako ekutsvaga.Zvitengeswa zvevashandi zvinobatsira kugadzira mufananidzo wakabatana muzvikwata.Zvinhu zvekusimudzira zvinopawo nzira yevashandi kuti vamiririre tsika yakasimba yekambani kunze kwebasa, iyo inowedzera kuzivikanwa uye kuziva kwekambani yekambani.
Wedzera kuchengetwa kwevashandi
Kutengesa kunogona kubatsira vashandi kuti vanzwe kuti ndevavo uye kunzwa vakabatana.Zvinogona kuita semubairo mudiki, asi uchiri mubairo (kana kurudziro) - wekuzadzisa zvibodzwa uye zviitiko zvakakosha kana kuita kwakatanhamara.Vashandi vachakoshesa zvinhu zvepachena zvavanowana uye vanonzwa vachikosheswa.
Kuvaka kuvimbika kwechiratidzo
Kutengeswa kwekambani kunogona kubatsira kuvaka kuvimbika kwemhando pakati pevatengi uye vangangove vatengi.Nekupa zvinhu zvekusimudzira zvemakambani, makambani anogona kugadzira hukama hwakanaka nemhando yavo.Izvi zvakare zvinogona kukonzera kuwedzera kwekuvimbika kwevatengi.
Giveaways inogona zvakare kuvaka brand kuziva.Kana vanhu vachiona vamwe vakapfeka kana kushandisa zvigadzirwa zvemhando, zvinogona kubatsira bhizinesi kuwana ruzivo rwakanaka, kuvaka kuzivikanwa kwemhando uye kuita kuti riyeuke.Izvi zvinonyanya kukosha kumabhizinesi matsva kana madiki, ane kuzivikanwa kwezita kwakasiyana neaya emhando dzine mukurumbira uye dzakasimbiswa.
Nzira yekugadzira inotyisa kambani chibatiso?
Kuti uve nechokwadi chekuti chibatiso chekambani yako hachiparare asi chinobatsira bhizinesi rako, ngatitarisei zvimwe zvezvinhu zvekurangarira kana uchigadzira zvinhu zvemhando.
Batanidza nemhando yako yemhando
Iyo yakanakisa chibvumirano chekambani inofanirwa kuenderana nehunhu uye chinangwa chechiratidzo chako.Izvi zvinobatsira kusimbisa chimiro chekambani yako uye ive nechokwadi chekuti chibvumirano chinoenderana nevashandi vako nevatengi.
Hunhu pamusoro pehuwandu
Zvinonyanya kukosha kuisa mari mumhando yekubatisa pane kuwana zvakawanda zvezvakachipa kana zvinotonhorera zvinhu.Izvi zvinobatsira kuve nechokwadi chekuti zvinhu zvine hupenyu hurefu hwesherufu uye kugadzira chimiro chakanaka chechiratidzo.
Magadzirirwo akakosha
Magadzirirwo emakambani ekushambadza zvinhu anogona kupesvedzera zvikuru kukwezva kwavo nekubudirira.Kuisa mari mumhando yepamusoro, inotaridzika-yehunyanzvi uye yemazuva ano chibatiso inogona kubatsira kugadzira yakanaka brand image.Chibatiso chakadaro chinoita kuti vashandi nevatengi vanzwe kudada nekuishandisa uye kumiririra mhando yako.Nekuti dzimwe nguva, kurova logo yekambani hakuna kukwana.
Variety
Kupa zvakasiyana-siyanayezvinhu zvekusimudzira zvinobvumira vashandi nevatengi kusarudza zvinhu zvinoenderana nezvavanoda.Izvi zvinogona kusanganisira zvinhu zvinoshanda senge mabhodhoro emvura uye mabhegi e tote uye zvimwe zvinhu zvakasarudzika senge shangu dzemhando uye tekinoroji accessories.
Yakasarudzika yemahara-fomu kugadzirisa inowedzera brand kuchinjika
Zvinhu zvekusimudzira zvinouya muhupamhi uye hwakasiyana-siyana hwemhando, asi ivo vane mativi-imwe muchimiro uye chimiro.Zvingave zvinodziya moyo uye zvechokwadi kuwedzera yakasarudzika, ine musoro logo uye kurudziro yekupa sechipo chakakosha kuvashandi, vashanyi, mhuri uye shamwari.
Branded promotional zvinhu chinhu chikuru chekushambadzira chinobatsira vese vashandi uye bhizinesi.Yakagadzirwa zvine hungwaru uye yakanyatso itwa chibatiso chekambani inogona kukanganisa zvakanyanya kubudirira uye mukurumbira wemhando yako.
Pane zvikonzero zvakawanda nei brand yako ichifanira kusarudza inotyisa kambani chibatiso chevashandi, vazvino uye vangangove vatengi.Hunhu rubatso haingobatsiri kugadzira ruzivo rwemhando, asi zvakare inosimudzira yakasimba kambani tsika.Vaka mutengo wemhando yako zvinobudirira nekushanda nechikwata chefinadpgifts!
Nguva yekutumira: Jun-02-2023