ʻO ka paʻi ʻana i ka livestreaming ua lilo i mea wela ma Kina.ʻO nā paepae wikiō pōkole e pili ana iā Taobao a me Douyin ke mālama kālā nei i ka ʻāina e ulu wikiwiki nei i ka māhele e-commerce livestreaming, ua lilo ia i wahi kūʻai ikaika loa no nā ʻoihana kuʻuna no ka mea ʻoi aku ka nui o nā mea kūʻai aku i ke kūʻai pūnaewele ma waena o ka maʻi maʻi COVID-19.
Mai ka hoʻomaka ʻana o ka make ʻana o ka coronavirus, ua huli nā mea lawelawe hale kūʻai kino i nā kahua wikiō pōkole e kūʻai aku i kā lākou huahana ma o ka livestreaming.
Ua kūʻai aku ʻo Dong Mingzhu, ka luna hoʻomalu o nā mea hana hale Kina ʻo Gree Electric Appliances, ma luna o 310 miliona yuan waiwai o nā huahana i loko o kahi hanana livestreaming ʻekolu hola.ʻO ke kūʻai ʻana ʻo Livestreaming he ala hou o ka noʻonoʻo ʻana a me ka hana ʻana i ka ʻoihana, kahi hopena lanakila-lanakila no nā brand, nā mea hana a me nā mea kūʻai aku, wahi a Dong.
Eia kekahi, ʻo tiktok live streaming kahi ʻano nui i nā mākeke honua.ʻAʻole i kaupalena ʻia nā huahana kūʻai aku i kēlā mau kiʻi maʻalahi ma Amazon, makemake ka hapa nui o ka poʻe e hoʻomaopopo i nā kikoʻī huahana me ka ʻike maka ma o ka wikiō.I kēia manawa, ua ʻoi aku ka nui o ka manaʻo o ka poʻe i ka noho ʻana o tiktok.Aia nā hoʻoiho a tiktok i waena o nā mea hoʻoiho ʻekolu kiʻekiʻe ma nā kahua pili kaiaulu, a ʻo ka hapa nui o nā mea hoʻohana he 25-45 mau makahiki me ka mana hoʻolilo, e paipai nui ana i ka hoʻomohala ʻana i ka wikiō wikiō pōkole.
No ka hana e-commerce, ʻo nā ʻāpana i ʻike i ka piʻi nui loa o nā mea kūʻai aku, ʻo ia nā lole, nā lawelawe kūloko, nā lako hale, nā kaʻa, nā huahana nani a me nā mea hoʻonaninani i ka manawa o Ianuali-Iune.Eia nō naʻe, ʻo nā ʻoihana hou i lawe i ka livestreaming i kēia manawa mai nā kaʻa, nā kelepona, nā mea hale, nā mea hoʻonaninani a me nā lawelawe hoʻonaʻauao, wahi a ka hōʻike.
Ua ʻōlelo ʻo Zhang Xintian, kahi loiloi mai iResearch, ʻo ka hui pū ʻana ma waena o nā polokalamu wikiō pōkole a me nā kahua e-commerce he kumu hoʻohālike pāʻoihana e like me ka mea ma mua e hiki ke hoʻokele i nā kaʻa pūnaewele i ka hope.
Ma Malaki o kēia makahiki, ua hōʻea nā mea hoʻohana o nā lawelawe livestreaming ma Kina i 560 miliona, ʻo ia ka 62 pakeneka o ka nui o nā mea hoʻohana pūnaewele o ka ʻāina, wahi a ka China Internet Network Information Center.
Loaʻa ka loaʻa mai Kina ka livestreaming e-kālepa makeke ma 433,8 ieeeea?
Ua ʻōlelo ʻo Ma Shicong, ka mea loiloi me Beijing-based Internet consultancy Analysys, ʻo ka hoʻohana ʻana i ka ʻoihana o ka superfast 5G a me nā ʻenehana wehewehe ultra-kiʻekiʻe ua hoʻoikaika i ka ʻoihana livestreaming, me ka hoʻohui ʻana i kona kūpaʻa i nā manaʻo no ka ʻāpana."Ua komo nā paepae wikiō pōkole i kahi hana hou ma o ka hui pū ʻana me nā mea kūʻai aku pūnaewele a hoʻopaʻa ʻia i ke kūkulu ʻana i nā kaulahao lako a me ka kaiaola e-commerce holoʻokoʻa," wahi a Ma.Ua hoʻohui ʻo Ma, ʻoi aku ka nui o ka hoʻoikaika ʻana e hoʻohālikelike i ka ʻano o nā livestreamers a me nā kahua wikiō kaʻana like ʻana i ka pane ʻana i nā hoʻopiʻi hoʻopiʻi no ka hoʻopunipuni a i ʻole ka ʻike wahaheʻe, nā huahana substandard a me ka nele o ka lawelawe ma hope o ke kūʻai aku.
Ua ʻōlelo ʻo Sun Jiashan, he mea noiʻi ma ka Chinese National Academy of Arts, he nui nā manaʻo no ka makemake e-commerce o nā kahua wikiō pōkole."ʻO ka hoʻolauna ʻana o nā mea hoʻokele MCN ʻoihana a me nā lawelawe ʻike uku e loaʻa nā waiwai no ka ʻoihana wikiō pōkole," wahi a Sun.
I ka lā Dekemaba, e mālama kā mākou hui ʻo Finadp i ʻelua mau hōʻike ola e hōʻike i kā mākou hale hana a me nā huahana i ka mea kūʻai aku.He manawa kūpono kēia e hōʻike ai i ka ikaika o ka hui.Manaʻolana ʻoukou e nānā i kā mākou hōʻike ola!
Ka manawa hoʻouna: Dec-13-2022