Ho kenella ka har'a livestreaming e se e le mokhoa o chesang China.Li-platform tsa video tse khutšoane ho kenyeletsoa Taobao le Douyin li banka karolong ea naha e ntseng e hola ka potlako ea e-commerce, e fetohileng mocha o matla oa thekiso bakeng sa liindasteri tsa setso ha bareki ba bangata ba fetohela mabenkeleng a marang-rang nakong ea seoa sa COVID-19.
Ho tloha ha koluoa ea coronavirus e qala, barekisi ba bangata ba mabenkele ba 'mele ba fetohetse ho li-platform tsa video tse khutšoane ho rekisa lihlahisoa tsa bona ka ho phallela.
Dong Mingzhu, molulasetulo oa moetsi oa lisebelisoa tsa lapeng oa China Gree Electric Appliances, o rekisitse lihlahisoa tsa boleng ba li-yuan tse fetang limilione tse 310 nakong ea ketsahalo ea lihora tse tharo.Mabenkele a Livestreaming ke mokhoa o mocha oa ho nahana le ho etsa khoebo, tharollo ea katleho bakeng sa lihlahisoa, bahlahisi le bareki, ho boletse Dong.
Ntle le moo, tiktok live streaming ke mokhoa o moholo mebarakeng ea machaba.Lihlahisoa tsa thekiso ha li felle feela litšoantšong tse bonolo ho Amazon, batho ba bangata ba khetha ho utloisisa lintlha tsa sehlahisoa ka pono ka video.Ka nako ena, boteng ba tiktok bo hohetse tlhokomelo ea batho ba bangata.Lits'oants'o tsa tiktok li maemong a holimo ho tse tharo tse jarollotsoeng sethaleng sa sechaba, 'me basebelisi ba bangata ke batho ba lilemo li 25-45 ba nang le matla a ho sebelisa chelete, e leng se khothaletsang haholo nts'etsopele ea ho phallela ha video e khuts'oane.
Bakeng sa ts'ebetso ea e-commerce, mekhahlelo e boneng keketseho e kholo ea barekisi e ne e le liaparo, lits'ebeletso tsa lehae, thepa ea lapeng, likoloi, lihlahisoa tsa botle le litlolo nakong ea Pherekhong-Phuptjane.Ho sa le joalo, likhoebo tse ncha tse qalileng ho phatlalatsoa ka nako ena li tsoa likoloing, li-smartphones, thepa ea lapeng, litlolo le litšebeletso tsa thuto, tlaleho e boletse.
Zhang Xintian, mohlahlobi oa iResearch, o re tšebelisano lipakeng tsa lits'ebetso tsa video tse khutšoane le sethala sa khoebo sa e-commerce ke mokhoa o phatlohileng oa khoebo kaha oa pele o ka tsamaisa sephethephethe sa marang-rang ho ea morao-rao.
Ho tloha ka Hlakubele selemong sena, basebelisi ba lits'ebeletso tse pharalletseng naheng ea China ba fihlile ho limilione tse 560, e leng karolo ea 62 lekholong ea basebelisi ba marang-rang ba naha, ho boletse Setsi sa Litaba tsa Marang-rang sa China.
Chelete e tsoang 'marakeng oa e-commerce oa China e eme ho li-yuan tse libilione tse 433.8 selemong se fetileng,' me e lebelletsoe ho feta li-yuan tse limilione tse likete tse 961 selemong sena, ho boletse tlaleho ea morao-rao e tsoang ho boeletsi ba mebaraka iiMedia Research.
Ma Shicong, mohlahlobisisi oa Analysys ea marang-rang e thehiloeng Beijing, o re ts'ebeliso ea khoebo ea mahlale a phahameng ka ho fetesisa a 5G le litlhaloso tse phahameng ka ho fetesisa e ekelitse indasteri e pharalletseng, mme a eketsa ka hore o na le tšepo mabapi le menyetla ea lekala lena."Liforomo tse khutšoane tsa livideo li kene mohatong o mocha ka ho ikopanya le barekisi ba marang-rang le ho kenella kahong ea phepelo ea thepa le tikoloho eohle ea e-commerce," ho boletse Ma.Ma o boetse a re ho hlokahala boiteko bo bongata ho tiisa boits'oaro ba li-livestreamers le li-platform tsa ho arolelana livideo ho arabela litletlebo tse ntseng li eketseha ka lebaka la tlhahisoleseling e khelosang kapa ea bohata, lihlahisoa tse sa tsitsang le khaello ea tšebeletso ea ka mor'a thekiso.
Sun Jiashan, mofuputsi Setsing sa Naha sa Bonono sa China, o re ho na le menyetla e mengata ea litabatabelo tsa e-commerce tsa li-platform tsa video tse khutšoane."Kenyelletso ea litsebi tsa MCN le lits'ebeletso tsa tsebo e lefuoang li tla hlahisa phaello bakeng sa indasteri ea livideo tse khutšoane," Sun o boletse.
Ka December, k'hamphani ea rona ea Finadp e tla tšoara lipontšo tse peli tse phelang ho bonts'a feme ea rona le lihlahisoa ho bareki.Ona ke monyetla oa ho bontša matla a k'hamphani.Ke tšepa hore lōna le tla shebella lenaneo la rona le phelang!
Nako ea poso: Dec-13-2022